In simple words,
"Transfer of ownership in terms of values is known as sales"
By scholars, it is defined as
"Exchange of a thing(Subject matter) of value with another thing of value, with mutual consent."
How the concept evolved?
We all know, initially when the civilization was evolving, the concept of barter system came into existence. Barter system says one person gives something in exchange of another thing from another person. Same is happening today but scenario has been changed little bit, the two things are
Sales is an activity related to selling of goods & services (in given time sometimes). It is not just a process of exchange but it also develops relationships with customers or demand partners.
There are cases where companies set sales volume targets for a period(weeks, months or quarters or sometimes years) and have strategies in place.
Sales is the final stage in marketing includes 4 P's
- P- Product
- P- Pricing
- P- Place
- P- Promotion
Its is 90% conviction & only 10% communication of your conviction.We should insists upon three points if we want to increase our sales.
To increase the sales of your product, you should focus on the features of your product which gives maximum benefits to your customer over gaining advantage in terms of competition.
For Example :
If you want to sell a pen,
You should tell your customer its features like this pen has a very sharp point and smooth writing experience.
What benefit it will give to the customer? Their handwriting will become beautiful and it will work uninterrupted.
Advantage : They can score more marks as they can write more and beautifully.