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Showing posts from November, 2019

What is OLA?

In today’s technology-driven marketplace, delivering superior IT service management is a requirement to remain relevant. As such, organizations must monitor key infrastructure performance indicators and business services defined under Service Level Agreements (SLAs), Operational Level Agreements (OLAs) and Underpinning Contracts (UCs).  An operational level agreement (OLA) is a contract that defines how various IT groups within a company plan to deliver a service or set of services. OLAs are designed to address and solve the problem of IT silos by setting forth a specific set of criteria and defining the specific set of IT services that each department is responsible for. It should be noted that the term Service Level Agreement (SLA) is used in many companies when discussing agreements between two internal groups, but according to the Information Technology Infrastructure Library (ITIL) framework for best practices, this type of internal contract should be called an Operational Lev

What is the Difference Between OLA and SLA?

The difference between a Service Level Agreement (SLA) and an Operational Level Agreement (OLA) is what the IT organization as a whole is promising to the customer (SLA), and what the functional IT groups promise to each other (OLA). The SLA can state that "IT will ensure that computer equipment will be maintained". Of course that statement is a generalization that cannot be measured, so perhaps a better statement would be "There will be less than 80 lost man-hours per year due to lack of computer equipment maintenance". or  SLA's are generally an agreement between the IT department/provider and the business, to provide a particular level of service. OLA's are usually agreements between different areas of the IT department/providers, often to provide a particular SLA. For example we can say that,  For an organisation may have a particular SLA that states no more than 100 minutes downtime per quarter. For the IT department to adhere to this, there needs to be

What is Guerrilla Marketing?

Have a low budget for the marketing of your product? Here is the answer. Using Guerrilla marketing technique, you can market your product in a low budget. Now the question is- What is this Guerrilla marketing? and the answer is, It is a low budget marketing technique or tool that enables SME's (Small and Medium Enterprises) to use unconventional ideas and methods to market a product and demoralize their rivals with surprising attacks. The term was coined in 1984 by Jay Conrad Lavinson. This type of marketing instantly generates the memory by grasping attention of consumers as it uses surprise elements, swift actions , utilizes creativity and imagination. The reasons why it is so effective and different from conventional marketing techniques are- Cheaper Outrageous Include personal interaction Unique Clever Creating memorable experience How Guerrilla marketing s used? As the companies are concerned by brand awareness, so if they use Guerrilla marketing technique and if it becomes su

What is the rule of 72?

The Rule of 72 is a quick, useful formula that is popularly used to estimate the number of years required to double the invested money at a given annual rate of return.  Key Points : The rule of 72 only works with Compounding effect. The Rule of 72 is a simplified way to estimate the doubling of an investment's value, based on a logarithmic formula. The Rule of 72 can be applied to investments, inflation or anything that grows, such as GDP or population. The formula is useful for understanding the effect of compound interest. The Formula for the Rule of 72 Is 72/Rate of Interest = Years to double the investment. Let's understand with an example. Let say I want to invest 1000 rupee with an annual compound interest @8% then my investment will become 2000 rupee in 9 years. 72/8 = 9  or  I want to invest 1000 rupee with an annual compound interest @12% then my investment will become 2000 rupee in 6 years. 72/12 = 6. This is how you can calculate compound interest calculations easil

Is investing in the stock market a risk? Tips to reduce the risks?

So Investing in share market is really a great idea since you can gain so much profit. Now the question arises how do we get profit out of stock market? Investing involves risk. Over the long-term, assuming a fairly efficient market, investors will be compensated for taking risk. However, as the chart (left side) shows, you can also lose an awful lot of money or basically stay flat for long periods of time. Let's start with some basic understanding that when we start driving a car first we get understand the functioning, then features, options then only we start learning the driving. But what if take your car directly on highway.  These are the major difference between real investors and gamblers. Gamblers invest money without knowing the entire functioning and without research. They also have a myth that stock market can double the money within weeks or even in days.  There are some basic guidelines you need to follow before coming into the market. First you need to understand how

Basic Terminology of Stock Market and Mutual Funds

Here, we have a list of most common terms used in stock market and daily used to analyze the stocks and market trends. Agent:  A brokerage firm is said to be an agent when it acts on behalf of the client in buying or purchasing of shares. At no point of time in the entire transaction the agent will own the shares.  Ask/Offer:  The lowest price an owner is willing to sell the stocks or we can say at which price seller is offering the stock.  Assets:  Everything the company owns on its name, including the cash, equipment’s, land, technology etc. that shows the total wealth of the company. It include all tangible and intangible items own by the company.  At the money:  A situation at which an options strike price is identical to the price of the underlying securities. Options trading activity tends to be high when options are at the money.  Bear Market:  A market in which stock prices are falling consistently. Beta:  It is a measurement of relationship between stock price of any particula

What is 7 P's concept of Marketing mix?

The term  Marketing Mix  was developed by Neil Borden who first started using the phrase in 1949. The Marketing mix approach is defined 7 Ps as-  Product,  Place,  Price,  Promotion,  Process,  People,  Physical evidence. The 7Ps model was originally devised by  E. Jerome McCarthy  and published in 1960 in his book  Basic Marketing-A Managerial Approach . Initially, there were 4P's i.e. Product, Promotion, Place, Price but later on Participants, Physical evidence and Processes were added. Further 'Participants' was changed to 'People'. Now, it is recommended that these 7Ps of the marketing mix must be taken into consideration at the time of reviewing competitive strategies. The 7Ps helps companies to review and define key issues that affect the marketing of its products and services and is often now referred to as the 7Ps framework for the digital marketing mix. Companies use these 7P's in SWOT analysis as well. Actually It is a practical approach/framework to e

What is Asset and Liabilities? What are the differences? Can an asset be a liability in different situation?

Assets and liabilities are the most common terms used in accounting, finance and business. But if we look at it from a different angle then these two are also involved in our life everywhere. So let's try n understand these terms from a practical point of view without considering any theoretical aspect.  What is an Asset? We can define asset in simplest form as " Anything that can add some value to your wealth or increase your wealth(has an appreciating nature) then it is an asset ." To understand we can say that an asset will always have higher value (in the future as compared to the one it has at present) or it should generate money (but that money should be greater than its depreciating value). For example  Cash, Investments (in certain situation not all the time), Fixed Deposit, Property, Vehicles (in certain situation not all the time)  What is a Liability? In simple words liability is " Anything that is taking money away from you or decreasing your wealth(has a